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Try It Before You Buy It | 35grove.com | Where Ideas Grow

Try It Before You Buy It


[Photo by _StaR_DusT_]

This phrase usually applies to products such as electronics, but when running a business, I think it needs to apply to anything you purchase…with a slant.

When I say, “try it,” in this context, I mean try to create/offer exactly what you’re trying to purchase. Do you run a website that publishes content? Then write some yourself. Do you need someone to program your website? Then try programming it first. I could keep going but you get the point (please stick with me).

Why am I suggesting this? Because if you don’t have any perspective on the skills and time that go into the service/product you’re purchasing, how can you possibly know if you’re purchasing it for the right price and under the right expectations?

However, when you give it a try first, you gain very valuable insights. When building Gradspot.com, I thought that our Survival Guide articles would take only an hour or two to write. But then as I tried to write one myself, I learned that while it might only take an hour or two to write, it takes hours to research. Had I not tried this first, I would have commissioned articles from freelancers under the totally wrong expectations and one of us would have ended up on the wrong side of the stick (I would have complained about how long the article would have taken or they would have complained that I was underpaying them). This seems trivial when it comes to a short article, but what about when you’re entering into a long-term relationship with a service provider that you’re paying tens of thousands of dollars for? The only way to make sure you build a productive relationship is to enter it under the right expectations (I’ve seen too many fail because of the wrong ones).

Now of course you can’t try everything. But before purchasing a product/service, make sure someone on the inner circle (even including a friend) has insights into and experience in it. If you do, I promise that your business relationships will be more fruitful, your purchases more effective, and your deadlines met.

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