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The Great Twitter Roll-Up | 35grove.com | Where Ideas Grow

The Great Twitter Roll-Up


[Photo by woodleywonderworks]

Don’t you think there should be one?

About a month and a half ago, I declared my love for Twitter right here on this blog, and also mentioned that I would be unveiling a new venture based around it. Well, clearly that new Twitter-based venture never materialized, and for good reason. But I’d like to share it with you now nonetheless.

After tooling around with Twitter, I learned of the ability to build “bots.” Bots are essentially a Twitter account that is setup with a purpose in mind, and programmed to automatically react to messages sent its way. For example, you could conceivably create a Twitter bot called “StockMarket.” Whenever someone sent StockMarket a message that included the text, “QUOTE: [ticker]” (fill in the ticker of course), it would respond with the current share price of the stock.

People had been creating bots for recreational purposes, but what about finding business applications…

I dug deeper and also found third-party websites that extend Twitter’s functionality. For example, TweetBeeps is a Google alerts for twitter.

Then it hit me: build a suite of bots, third-party sites, and tools to enable business to leverage Twitter. These tools could help businesses track their brand on Twitter, enable their customers to interact with their brands (on Twitter), and so on. A one-stop shop for Twitter-based business applications. (I also thought that we were way ahead of the curve.)

So a friend and I started to build.

But as we did, while we never found a one-stop shop, we found pieces of the functionality we were creating embedded within different Twitter tools. So as quickly as we began to pursue our project, we stopped it dead in its tracks. Why? Because it would take us a lot longer to rebuild functionality that already existed (integrating it into one solution) than to buy each of the applications that contained it’s disparate parts and then combine them. And unfortunately, we didn’t have the cash to do this. But do you know who does? Twitter.

I think Twitter should push for the great Twitter roll-up…of business applications. By providing a suite of business-focused functionality, Twitter can find their first path to monetization.


As a side note, since any Twitter application would be dependent upon Twitter’s API, and since Twitter is the only entity that can fully control the APIs capabilities, it makes even more sense for Twitter to pursue a roll-up and less sense for a third-party to (why spend the money and effort rolling up applications in order to provide enterprise-level solutions when you don’t have full control; Twitter does).

One Comment, Comment or Ping


  1. Deprecated: Function ereg() is deprecated in /nfs/c03/h01/mnt/53598/domains/35grove.com/html/wp-content/plugins/google-analyticator/google-analyticator.php on line 445
    CWD

    So let’s raise some VC money and start buying these tools up and then sell them back to Twitter later.
    =)

    -CWD

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